Prada opened their 24 hours museum yesterday in Paris. The initiative was to continue their exploration of reciprocal influences in visual arts, cinema and theatre.The 24 hours museum was designed by Francesco Vezzoli together with AMO (Dutch Pride: Rem Koolhaas’ think tank). The museum is only open for 24 hours (hence the name) in Palais d’Iena.
The museum is divided in three sections, historic, contemporary and forgotten. Vezolli is creating a “non-existent museum” where he shows his personal tribute to the eternal allure of femininity. But you have to take a look for yourself to understand….
When I lived in Londen, Prada had a similar initiative with the Double Club which was a pop up club and was a tremendous success. Don’t forget to take a look on their website as well! http://www.24hoursmuseum.com